Ikea Ukraine
I thought they would not. I thought it was impossible. I thought the Ukrainian way of doing business seemed too dirty to Ingvar Kamprad. I was sure he has got enough headache with Russia...
Hence, I was extremely surprised to find an Ikea store in Dnepropetrovsk. I was even more surprised by the size of the store: I occupied only two stores of a house corner. No huge parking lane. No blue-and-yellow mega-building. No adjacent restaurant with cheap hot dogs and Swedish meat balls. It did not look like Ikea. It did not feel like Ikea. But the sign said it was...
Maybe this is the new way for clean guys to expand into dirty areas. They don't do it directly. Instead, they cooperate with local dealers. Hence, they feel no responsibility for all the corrupted schemes going on under the surface. Every one's happy, every one wins: Ikea makes profit. The dealers enjoy their business. The Ukrainians get their cheap furniture. Smart...
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1 comment:
dear author. i never wanted to disappoint you but the guys that made that shop you saw have nothing to deal with official Ikea. see what happens: ikea is much wanted in ukraine and we really love the style and want it in our homes. unfortunately, in ukraine noone can do business without bribing. so ikea was squeezed out from the country. sad but true.
then some guys go to russia or poland, by in ikea staff, bring it here in ukraine, put double price and make their little business, and if i want 100 bucks sofa from ikea i pay 200-300 bucks and get it.
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